Talk to JasonIf you're developing a technology product, raising investment, entering a market or working out how to grow, I can help you get to the right next move.
I've built businesses, raised funding, launched products and developed international markets. I bring that experience to the problem in front of you.
You don't need a finished brief. The first conversation is simply to understand what's going on and whether I can help.
I work with founders and businesses at very different stages — from getting a new product or venture off the ground to entering markets and building international growth.
What matters is the opportunity, the problem and whether I can genuinely add value.
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Most businesses don't come looking for consultancy.
There's normally a decision to make, a problem to solve or an opportunity that needs working through.
Maybe you're asking:
That's where I tend to be useful.
I get into enough of the detail to understand what's really going on, challenge the assumptions where necessary and help work out what to do next.
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Before more time and money go into an idea, get clear on the customer, the problem, the market and whether the opportunity really stacks up.
That may mean testing the proposition, challenging assumptions or asking the questions that haven’t been asked yet.
02
A technically good product isn’t automatically a commercially good one.
I help connect product decisions with what customers need, what the market will support and what the business can deliver — from priorities, suppliers and manufacturing to the practical route from concept to market.
03
Investment readiness starts well before the pitch deck.
The story needs a credible market, sensible assumptions, a route to revenue and a clear plan. I can help challenge the commercial case and make sure it stands up.
04
A good product still needs a way to reach the right customers.
Who do you go after first? Why should they care? Do you sell direct, through partners or both? The aim is a route to market you can actually execute, not simply a marketing plan.
05
Growth brings decisions about people, partners, territories, cost and complexity.
I work with leadership teams that need another experienced commercial head around the table as they scale, enter a market or decide what comes next.
Connected commercial decisions
They don't sit in separate boxes. They're connected decisions.
Build something customers have a reason to buy.
Fund it with a commercial case that stands up.
Launch with a clear route to customers.
Scale what works without losing sight of the fundamentals.
DEAVIN helps make those decisions work together.
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Most of my career has been spent around technology businesses where something needed to happen — a product to launch, certification to get through, funding to secure, a market to open, a team to build or a commercial problem to untangle.
I've co-founded businesses, raised investment, managed product development and manufacturing, built international operations and distribution, led teams and worked directly with customers, partners, boards and investors.
That experience means I can usually move comfortably between the detail and the bigger commercial picture.
The point isn't the CV. It's having dealt with many of the same decisions from inside the business.
My experience spans building businesses, raising investment, developing and launching products, manufacturing, international market entry, sales, distribution and working with boards and investors.
04
Some problems need a quick, focused piece of work. Others need somebody involved for longer.
01
You have a particular decision, opportunity or problem and want another experienced commercial view. We’ll get underneath it, work through the important assumptions and finish with a clear view of what I think you should do next.
Usually a fixed fee.
02
There’s a specific outcome to achieve — perhaps commercialising a product, preparing for investment, building a go-to-market plan or assessing a new market. We’ll agree what needs doing, what success looks like and the scope of the work.
Usually a fixed project fee.
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Sometimes the value comes from being involved over time. I work alongside the founder or leadership team, getting involved where I can add most value and helping keep the important commercial decisions moving.
Usually a monthly retainer.
You don't need to decide which of these you need before we speak.
05
The situations vary, but there's normally more than one thing going on.
A product decision affects the market. The market affects the funding case. Funding affects what can be built. The route to market affects how the business needs to operate.
That's why I tend to be most useful when the answer doesn't sit neatly in one department.
You might already have good technical people, salespeople, marketers, finance people or specialist advisers.
My role is often to join the commercial thinking up, challenge it where necessary and help turn the decision into action.
Sometimes that means strategy.
Sometimes it means challenge.
Often it means getting involved and helping make things happen.
Much of my work involves commercially sensitive products, funding, strategy and market plans. I don't publish a client list or discuss work that should stay private. Where useful, I can talk through relevant experience and anonymised examples in confidence.
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I've always been interested in what makes a business actually work.
I'm not there to make things more complicated. I'm there to help make them clearer.
Most of my career has been around technology, from software and connected products to industrial technology. The common thread has always been commercial.
I've helped build businesses, launch products, raise investment, establish international operations, manage manufacturing, develop sales and distribution, and open new markets.
I'm comfortable working with entrepreneurs, leadership teams, boards and investors, in large organisations and small teams.
What I enjoy most is understanding what's really happening and helping people work through the questions that matter.
You don't need a brief. Maybe there's a product decision to make, an investment round coming up, a new market you're considering or something in the business that just isn't quite working.
If I think I can add value, I'll explain how. If I can't, I'll tell you that too.